about this project
Thanks to the virtual reality application developed by PBRDigital, we were able to literally bring all our employees in person to what it looks like at our key suppliers. Mainly thanks to this, we have achieved 98% understanding of the communicated information about the origin and quality of our raw materials and products. Despite the financial savings of CZK 40 million per year, compared to if we really had to take all employees to suppliers..
Adam Rapak, PR/Communication Specialist – McDonald’s